Evisu

Evisu is a Japanese branded clothing company that specializes in producing premium Japanese denim using traditional, labor-intensive methods. The brand was founded in 1991 in Osaka, Japan, by Hidehiko Yamane. Originally Evisu made about 14 jeans a day, on each of these jeans was a seagull (kamome) hand painted by Yamane himself. The name Evisu comes from Ebisu,the name of the Japanese folk god of money who is usually depicted with a fishing rod.