Global sneaker phenomenon New Balance is one of the largest sneaker producers in the world. William Riley launched New Balance in 1906. Because: people with a standing profession had to get through the day more comfortably. In 1928 he designed the first running shoes. It is not surprising that so many people choose this brand: New Balance offers high quality sneakers in endless color combinations for a fair price. Stylish and quite practical - still today. A fine piece of work, since the appearance does not lose any of its power.